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Posts tagged ‘Marketing’

10 Cool Facebook Status Tips and Tricks

shareWith Facebook’s ever-changing layout, and the fact that other social sites are encroaching on its real-time update strangle-hold, it’s easy to forget that there are some pretty nifty tricks you can pull using your humble Facebook status.

We’ve pulled together 10 great how-to tips that will help you get the most out of your status update, from official features to apps, Easter eggs, jokes and more.

Perfect for newer Facebook users, or anyone who is looking for a refresher, read on and let us know the ones you like in the comments below.

Full article @MASHABLE.

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How to Create a Twitter Marketing Strategy

twitter

I work with clients who have signed up and are using Twitter. Roughly half of them love it, the other half loathe it. One thing they all have in common is that they are not sure about how to be strategic in terms of their Twitter marketing.

Using Twitter to market yourself or your business requires a bit more thought than simply following and retweeting Mashable. Here are a few tips that others have found useful when setting up a marketing strategy.

Read the article @jorgensundberg

Managing your brand is not common sense

BrandingOften times people begin their branding by attaching a name to their brand. They highlight benefits and features, some appeal to more and more people through the use of advertising. The most important thing to do is to highlight what their brand really does for the consumer, making all the difference.

Talk to many marketers and they would verify most things above, but once you get into their “expertise” it is formed through their own personal common sense. We are all consumers, so we all are participants in the advertising we see and packages we open, all the way to the products we try. Through this we begin to learn about what works and what doesn’t.

“More often then not, effective brand management is the complete opposite of common sense.”

Understanding that an effective marketing strategy is built on a foundation of principles and guidelines; that are the opposite of our natural thought process. You must know what your brand stands for; what it doesn’t stand for; understanding not only who the brand is for, but who it is not for. Common sense tells us our brand should appeal to as many people as possible.

Tell us about your marketing strategies, and how you avoid common sense branding.

Andrew Margolin