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Posts tagged ‘facebook’

3 Tips for Maximizing Engagement With Facebook “Likes” and Shares

“David A. Yovanno is the CEO of Gigya, Inc., a leading social optimization platform for online business. He can be found on Twitter at @daveyovanno or e-mail dave(at)gigya(dot)com. 

When it comes to Facebook, if you’re uncertain where and when to place a “Like” button on your site and when to use “Share,” you’re not alone. Social sharing technologies have evolved significantly in the past several months, but it’s not as complicated as it may seem. Used in concert, “Like” and “Share” are some of the best tools around for driving referral traffic from social networks, opening new communication channels with customers and prospects, and building relationships with your best advocates.

Here are three best practices for applying them together.


1. Design for Both “Like” and “Share”


Rather than choose one or the other, sites that combine “Like” and “Share” into the user experience see the greatest level of success in terms of driving referral traffic, building relationships and learning more about their customers and visitors. Why? Not only do “Like” and “Share” have different strengths and different applications, they actually drive the most value when used in concert. Let’s drill into the specifics to illustrate.

The “Like” button has many benefits:

  • When clicked, an item is published to the person’s Facebook feed, driving referral traffic to the website. If the user is already logged into Facebook, this is a one-click process.
  • “Liking” adds data to the user’s profile on Facebook.
  • “Liking” is an easy way for users to make a connection with the things they have an affinity for — just a single-click user experience.
  • “Liking” opens a new communication channel for publishers that can subsequently share news to the feeds of Facebook users who have “Liked” that item on their site.

Facebook recently released data on the value of a “Liker” which provides compelling reasons for engaging them:

“People who click the Facebook Like button are more engaged, active and connected than the average Facebook user. The average ‘liker’ has 2.4x the amount of friends than that of a typical Facebook user. They are also more interested in exploring content they discover on Facebook — they click on 5.3x more links to external sites than the typical Facebook user.”

So where does the next generation of “Share” functionality fit into this picture? Enabling “Share,” in addition to “Like,” enhances both the overall user experience as well as the power of the “Like” button for the site:

  • Sharing provides a way for people to express themselves and share with friends when “Like” (or “recommend,” which is another form of the “Like” button) is not the appropriate sentiment. People typically “Like” things or social objects, but share activity. For example, if someone makes a comment on an article or reviews a product, they are more likely to want to share their point of view with friends rather than “Like” it.
  • When a Facebook user clicks the “Like” button, the website hosting the button does not get access to information about that user or about the “Like.” Integrating sharing into the site — via Facebook’s Open Graph API — effectively closes the data loop by asking a person to connect with a website the first time he or she chooses to share something. Once a user connects, his or her “Like” data is available to the site owner, enabling a more personalized user experience outside of Facebook.”

This article is an excerpt from MASHABLE. Click the name for the full article.

 

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10 Cool Facebook Status Tips and Tricks

shareWith Facebook’s ever-changing layout, and the fact that other social sites are encroaching on its real-time update strangle-hold, it’s easy to forget that there are some pretty nifty tricks you can pull using your humble Facebook status.

We’ve pulled together 10 great how-to tips that will help you get the most out of your status update, from official features to apps, Easter eggs, jokes and more.

Perfect for newer Facebook users, or anyone who is looking for a refresher, read on and let us know the ones you like in the comments below.

Full article @MASHABLE.

Living Content: It’s What People Want

contentMost web content is barely alive, even when it is first written. It is pumped out by content mills, optimized and uploaded. This kind of bulk content is often referred to as backfill content. I prefer the term “landfill content.” Dead and rotting from day one.

In sharp contrast, living content is quality content. It is shared quickly through social media—because it is worth sharing—and takes root across the web. Better still, true living content is updated and added to on a regular basis.

Let’s look at the attributes of these two types of web content.

Defining landfill content

Landfill content is written primarily for the search engines. Working from a list of strong keywords or phrases, marketers aim to create a new page of content optimized for each phrase.

The purpose of this content is to please or mislead the search engines, and achieve a page-one position in the search results.

The focus is on volume, and not on quality.

This kind of content can achieve its purpose very well, particularly if the strategy is employed by an authority domain. The site’s historical authority lifts the landfill content pages higher in the search results.

But there is one huge downside to this approach. It’s a customer killer, and a brand killer.

When a visitor’s first experience of your website is through one of these low-quality pages, they get a very poor first impression of your site, company or organization. They won’t become customers, they won’t return to your site, and they certainly won’t share the page through Facebook or Twitter.

That’s the fundamental problem here. Bulk content is written to impress the search engines, and not your visitors.

And, as you know, only people buy. The Googlebot will never become a customer.

Read the full article @SEARCHENGINELAND.

The First Thing Young Women Do in the Morning: Check Facebook

facebook woman

Young women are becoming more and more dependent on social media and checking on their social networks, according to a new study released earlier today by Oxygen Media and Lightspeed Research. In fact, as many as one-third of women aged 18-34 check Facebook when they first wake up, even before they get to the bathroom.

The study sampled the habits of 1,605 adults using social media between May and June of this year in an attempt to break down their social media habits. While some of the results are in line with previous studies we’ve read, others simply shocked us (e.g. 42% of young women think posting photos of themselves “visibly intoxicated” is okay).

Here’s a short rundown of how young women are utilizing FacebookFacebook and social media in general:

Read the full article @MASHABLE.

40+ Essential Social Business Resources

social media

Business and social media are becoming more and more inseparable. Most businesses, from big brands to startups, are expected to have an efficient, developed social media presence.

The good news is that you don’t have to go it alone. We’ve collected a list of MashableMashable resources, published over the past months, that can help you start, manage, or grow your social networks.

Whether you need an app on the go, are looking for real-world examples, or want to expand your marketing online, this list of resources can help your business needs.

Checkout the full article @MASHABLE.