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Archive for the ‘Marketing’ Category

25 Examples of Super Creative Resume Design

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In today’s job market, it sometimes takes a little extra ingenuity to get noticed. We’ve heard of people printing their resume on florescent paper, sending baked goods along with a cover letter, even buying online ads or renting billboards to promote themselves. While we don’t always recommend such extreme approaches (read up on Aleksey Vayner’s “Nothing is Impossible” video resume to see why), we have to admire the creativity of these 25 resume designs:

Read the full article @WORKAWESOME.

10 Cool Facebook Status Tips and Tricks

shareWith Facebook’s ever-changing layout, and the fact that other social sites are encroaching on its real-time update strangle-hold, it’s easy to forget that there are some pretty nifty tricks you can pull using your humble Facebook status.

We’ve pulled together 10 great how-to tips that will help you get the most out of your status update, from official features to apps, Easter eggs, jokes and more.

Perfect for newer Facebook users, or anyone who is looking for a refresher, read on and let us know the ones you like in the comments below.

Full article @MASHABLE.

Living Content: It’s What People Want

contentMost web content is barely alive, even when it is first written. It is pumped out by content mills, optimized and uploaded. This kind of bulk content is often referred to as backfill content. I prefer the term “landfill content.” Dead and rotting from day one.

In sharp contrast, living content is quality content. It is shared quickly through social media—because it is worth sharing—and takes root across the web. Better still, true living content is updated and added to on a regular basis.

Let’s look at the attributes of these two types of web content.

Defining landfill content

Landfill content is written primarily for the search engines. Working from a list of strong keywords or phrases, marketers aim to create a new page of content optimized for each phrase.

The purpose of this content is to please or mislead the search engines, and achieve a page-one position in the search results.

The focus is on volume, and not on quality.

This kind of content can achieve its purpose very well, particularly if the strategy is employed by an authority domain. The site’s historical authority lifts the landfill content pages higher in the search results.

But there is one huge downside to this approach. It’s a customer killer, and a brand killer.

When a visitor’s first experience of your website is through one of these low-quality pages, they get a very poor first impression of your site, company or organization. They won’t become customers, they won’t return to your site, and they certainly won’t share the page through Facebook or Twitter.

That’s the fundamental problem here. Bulk content is written to impress the search engines, and not your visitors.

And, as you know, only people buy. The Googlebot will never become a customer.

Read the full article @SEARCHENGINELAND.

How to Create a Twitter Marketing Strategy

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I work with clients who have signed up and are using Twitter. Roughly half of them love it, the other half loathe it. One thing they all have in common is that they are not sure about how to be strategic in terms of their Twitter marketing.

Using Twitter to market yourself or your business requires a bit more thought than simply following and retweeting Mashable. Here are a few tips that others have found useful when setting up a marketing strategy.

Read the article @jorgensundberg

Adobe Flash is Going 3D

3d glassesEverything is going 3D these days, and Adobe Flash isn’t missing out: The company has revealed it will include 3D support in a future version of the browser plug-in.

The news of the update first leaked out via the agenda of October’s Adobe Max conference, which includes a presentation entitled “Flash Player 3D Future”.

Adobe product manager Thibault Imbert then drew attention to the presentation in a blog post, but declined to give further details, save for the fact that Adobe will release a “3D API” in a “future version”:

Read the full article @MASHABLE.

When Designers And Developers Work Together

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Even in today’s fluctuating job market, one rule that still remains constant and true is to always play to your strengths. Part of this comes from having a complete and firm grasp of your own capabilities and limitations, while part of it also comes from knowing the same about those you are working with. However, as we grow in our abilities we may begin entering a comfort zone wherein wearing every hat and attempting to take on the entire task by ourselves becomes more of a viable reality. And one that we may decide to run with.

Not saying that this is necessarily a bad thing, but there are benefits to come from specialising and allowing certain elements to be handled by others who have specialised in those areas. This dynamic is easily demonstrated with a look at the Designer and Developer. Two areas that go hand in hand, and that can be handled either as a solo effort or by pairing up with another and each taking charge of your individual roles. So if you do decide that it is in the best interests of the project to work with another in this area, then there are a few things to bare in mind so that the working relationship goes as smoothly as possible.

Read the rest of the article @NOUPE.