The Old Spice guy just took his YouTube () campaign to a whole new level by proposing to a woman on behalf of one of his Twitter () followers. The fan tweeted within hours that she’d agreed to marry him.
Yesterday, Old Spice started posting YouTube videos featuring the shirtless man from the popular TV commercials delivering personalized messages to fans on Twitter, Facebook () and other websites. Regular fans got video responses, but the Old Spice guy also smartly targeted social media-savvy celebrities and bloggers to get the word out and achieve viral status.
A fan named Johannes S. Beals tweeted, “Can U Ask my girlfriend to marry me? Her name is Angela A. Hutt-Chamberlin” to Old Spice. The following video popped up on YouTube within an hour, and Old Spice tweeted it at Beals.
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