This week, the Internets have mostly been talking about Old Spice’s awesome advertising campaign. Actor Isaiah Mustafa’s take on the man that men want to be, women want to be with has had just about everyone trying their hands at it. From amateur bodybuilders, to overweight “comedians“, to tattooed “comedians”. Most of them just don’t get it.
The Harold B. Lee Library, part of the Brigham Young University in Utah, however, does. It’s cribbed the Old Spice from head to toe, for a campaign but it succeeds where others fail because it doesn’t deviate from the script. At all. (Obviously it’s written its own, B. Lee-friendly script, otherwise, where would we be? On an old donkey, I guess.)
Read the full article @FASTCOMPANY.