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Posts tagged ‘oil’

Are We Losing Interest in the Oil Spill?

oil spill

We’re losing interest in the Gulf of Mexico oil spill just a few weeks after it became a big media topic — and long before we’ve even made a dent in cleaning up after this mess — if Internet search and discussion trends are to be believed.

An estimated 100 million gallons or more of oil have surged into the Gulf of Mexico. Spread by wind and underwater currents, the pollution has drifted toward coastal areas, coating wildlife and natural environments in thick layers of crude oil.

Yet on TwitterTwitter, GoogleGoogle, blogs and even YouTubeYouTube, we’re already wrapping up our collective discussion of the oil spill and how to repair its damage.

Checkout the article @MASHABLE.

Dawn Ultra’s Oil Spill Cleanup Spot Crowned Most Effective Ad

Dawn CleanupThe timing was sadly prescient for an ad from Procter & Gamble’s Dawn Ultra, with a cause-related message about how the dish detergent helps to save birds and other wildlife fouled by oil spills. The spot debuted on national TV April 7, just 13 days before the explosion occurred on the British Petroleum oil rig in the Gulf of Mexico that led to the ongoing environmental disaster there.

The ad, which features oil-soaked birds and marine mammals being bathed in Dawn along with a pitch to buy the product and help build P&G’s $1 per bottle donation fund to wildlife groups, topped the Ace Metrix list of the most creatively effective TV spots breaking in the second quarter.

Checkout the full article @ADWEEK.