“How far and how long have you gone for that perfect pair of jeans? A lot of you are shaking your head right now, a soft smile starting to play on your lips. Some of you are thinking “A perfect pair of jeans is pure myth!” and some of you lucky ones are thinking “How true! It took me so long but I finally got that pair that makes me look like a million bucks”. I am not just talking about girls here but guys too. A few of you are looking up at the browser address bar to make sure you are rightfully on a design blog and have not mistakenly arrived on a fashion rag. Why jeans? I’ll tell you why! I am going to be talking about the importance of typography in a logo today and I felt that the jeans analogy was spot on. Compare the logo to a casually dressed person. Most logos are made up of a “mark” and a “type” just as a person would be dressed in a top and a bottom item of clothing. Now imagine the “mark” to be a tee. It can be sober, funky, playful, muted or bold. It is always visual though just like the creative designs on a tee. Now imagine the “type” to be a pair of jeans. The right pair of jeans would not only emphasize the tee but also make the person look great, the wrong pair on the other hand could make a $100 tee look like a dish rag and in effect make the person look shabby and uninteresting. The right “type” in a logo not only sets the mood for the tone of the business .. casual, formal, playful, corporate; but also enhances the ‘mark” making it very memorable and binding the whole logo in creative brilliance. That is why like jeans enthusiasts, logo designers spend an awful lot of time hunting for the right type to suit the mark they have created. Good fonts are to logo designers what shoes are to some women. You can never have enough. Let us take a look at some amazing free fonts available that would jazz up a logo, making it look extremely creative and professional if used correctly. It is about time designers and list creators broke free from the likes of the same old Fontin, Delicious, Fertigo and Helvetica which are great, but a tad overused.”
This article was written by Sneh Roy
Sneh Roy is a web designer/content developer by day and the creative force behind LBOI by night. She is also the co-founder of Stars We Love and Cook Republic. With coffee running through her veins, she enthusiastically battles each day, one design at a time! Connect with her on Twitter.
Checkout the full article with many logo examples @ Littleboxofideas.