Resolve Market Research has just completed a comprehensive study that looks at how the iPad is being used, and how the iPad is impacting other technology devices like e-readers, portable gaming consoles and netbooks.
The study, which was conducted online across a nationally representative sample, compared technology owners or people that intend to own devices in four different categories: the iPad, smartphones (including iPhones, Androids and BlackBerrys), e-readers and portable video game devices. The study also focused on how users perceive the iPad both before and after owning the device.
The study has some interesting, and in some cases surprising, results. While the ultimate impact that devices like the iPad will have on netbooks has been discussed at length (some analysts predict tablets will outsell netbooks by 2012), the two devices that will really be affected by the iPad, at least according to Resolve’s study, are e-readers and portable gaming devices.
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