“Google is rolling out a new advertising and marketing platform for local businesses, and this time, it’s all starting in Portland.
You may recall that earlier this month, Google launched a social, Yelp-like service for consumers. Dubbed Hotpot, the service was based on data from Google Places, but it brought an entirely new, user-friendly interface and recommendation engine.
At the time, we noted that Google had beat Facebook to the punch in launching location-based recommendations; we wondered which company would be most aggressive on places-based marketing.
While Google has already dipped its toes into location ads within Google Maps and Search (and with special programs like Boost, its Hotpot marketing scheme is something entirely new.”
Read the full article at MASHABLE.