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Posts tagged ‘blogging’

Creative Branding 101 (Interview w. Nikolas Allen)


I had the pleasure of speaking with Nikolas Allen and getting some feedback into the creative mind of this branding band man.  Originally a rock musician, Allen has begun his career as a graphic designer, to art director, then became a filmmaker and a contemporary pop artist, finally landing his destination as a Branding and Marketing Consultant.   He has always had a relentless pursuit of passion.

  • What is your stance as a marketing professional? What are you good at? What differentiates you from others?

I am well-rounded and able to execute my visions. Thinking big is one thing, making it happen is another. I do both. My philosophy is, “Do it with excellence, or don’t bother.” I’m able to focus on the micro details, while not losing sight of the macro objective. Oh, and I’m great at telling other people what THEY should be doing! Ha! I’m half-joking, but I guess that’s part of the reason I got into consulting. I truly want to help and inspire people to succeed.

  • A marketing strategy begins with an idea. How are yours born?

A mixture of creative and analytical thinking, research and asking lots of questions. This is why branding is important. When you know what your brand stands for, and what your objective is, your marketing message comes into focus. Then it’s a question of how you choose to execute it and what tools you utilize to do so.

  • Can you cite brands or well-known products that you admire for marketing brilliance?

I wish I had a long list to rattle off, but honestly, nothing comes to mind. Plus, I’m way more impressed with a solid, quality product (which is rare to find anymore), than brilliant marketing strategies.

  • Are we heading towards more individualized marketing and advertising?

Absolutely! There’s more fragmentation in business now than ever before. With so much downsizing, outsourcing and telecommuting going on, “Independent Contractor” has become the new “Employee.” That’s why you hear so much about Personal Branding these days. The individual has become his own one-person company. Therefore, you need to brand yourself (i.e. become) a reliable, professional, productive asset so you stand out amongst the competition and continue to capitalize on opportunities.

  • How do you evaluate the potential of social networks for marketing on-line?

The main reason you should be using certain social networks for business is because your target audience is already there. So, number one question is: WHO is using this platform? Secondly, it’s important to know what your objective is: to sell product, to entertain, to educate, to establish thought-leadership, to engage customers, to drive traffic to your other sales channels, etc. Third, you want to know the Analytics. Are the results trackable? Will there be an ROI?

Finally, you gotta JUMP IN! Check things out for a specified period of time and see how it goes. Then, keep this bit of advice in mind: Use what works and drop the rest.

  • What industry or market segment do you find attractive for devoting yourself to in the coming years?

Art Brand Plan is my new Education and Consulting business, where I teach Branding and Marketing to Ambitious Creatives.  As a life-long artist, I’m aware of the challenges creative people face trying to merge art and commerce. I want to use my passion and experience in business, advertising and art to educate and inspire these people to do the work necessary to achieve their own vision of Success.

  • How do you do your own personal branding? What do you recommend other professionals do to position themselves in the job market?

For myself and others, I highly recommend the following:

Show up. Get involved. Have FUN. Love what you do. Do what you love. Know who YOU are as a person. Allow others to be who THEY are. Refuse to compromise your values. Strive to inspire others. Be open to learning. Accept that you have more knowledge than some people and less than others. Be dependable. Be accountable. Stop making excuses. Take responsibility for your words, thoughts, actions and creations. Strive for self-improvement. Say YES to opportunity.

“I take the concept of Personal Branding seriously. To me, it goes beyond business and becomes an ongoing quest for self-improvement. When you strive to become an extraordinary Person, you can’t help but have an extraordinary Reputation (i.e. Brand). Then, in work and in life, you become the very embodiment of Success.”

AllenNikolas Allen is a contemporary pop artist currently based in Mt. Shasta, California. His background is in advertising, music and video production. He is passionate about both art and business and currently runs Art Brand Plan, an Education and Consulting Business that teaches Branding and Marketing to Ambitious Creatives.

For FREE Marketing Tips, Links and Videos, find Art Brand Plan here:

30 High Quality Magazine Style Premium WordPress Themes


WordPress is the most popular CMS that can easily be turned into a magazine.Allows you to quickly add content and share it on the web.Premium WordPress Themes have been since ever the right choise for magazines.

Their eye-cathing and perfectly coded layouts combined with the power of SEO implemented in every single one give the chance of being so easily noticed on the internet!Still not convinced? Check out the showcase below and start your own online magazine!

Checkout the full article @WPLATTE.

7 Awesome Alternatives to WordPress as a Blogging Platform

BloggingWordPress is a very popular blogging platform that runs millions of blogs. But, what if it doesn’t meet your needs? Just because tons of people use it doesn’t mean it will be right for you. Here are 7 solutions to help you find your own advanced blogging solution. These CMS’s (Content Management Systems) will offer you a lot of options and features – but it’s important to weigh pro’s and con’s when choosing the right system. Most of these work in the same manner; you’ll have to download and upload the files to your server (some need a database to work), and then go through an install and configure the system. Later, there should be some kind of extensions you’ll be able to add – such as themes, plugins, modules, sections – and a lot more.

Read the full article @1stWEBDESIGNER

Are We Losing Interest in the Oil Spill?

oil spill

We’re losing interest in the Gulf of Mexico oil spill just a few weeks after it became a big media topic — and long before we’ve even made a dent in cleaning up after this mess — if Internet search and discussion trends are to be believed.

An estimated 100 million gallons or more of oil have surged into the Gulf of Mexico. Spread by wind and underwater currents, the pollution has drifted toward coastal areas, coating wildlife and natural environments in thick layers of crude oil.

Yet on TwitterTwitter, GoogleGoogle, blogs and even YouTubeYouTube, we’re already wrapping up our collective discussion of the oil spill and how to repair its damage.

Checkout the article @MASHABLE.

What Every Bloggers Need to Know About SEO

Seo Web

With the internet becoming more densely populated, for a blog to rise to the top of the search engine rankings (SERPs) will become more challenging. Here are some SEO methods that bloggers can use to increase their search engine exposure.

First, we will consider blog posts. Each blog post should be tuned to maximize its contribution to the overall SEO effort of your blog.  Usually, each post will appear on the front page of your blog for a period and subsequently be linked to from the front page of your blog.  So it is important that it be fine tuned in accordance with accepted SEO best practices.

Continue with this article @letstalkseo