Bringing opportunities to the prepared mind.

This week, the Internets have mostly been talking about Old Spice’s awesome advertising campaign. Actor Isaiah Mustafa’s take on the man that men want to be, women want to be with has had just about everyone trying their hands at it. From amateur bodybuilders, to overweight “comedians“, to tattooed “comedians”. Most of them just don’t get it.

The Harold B. Lee Library, part of the Brigham Young University in Utah, however, does. It’s cribbed the Old Spice from head to toe, for a campaign but it succeeds where others fail because it doesn’t deviate from the script. At all. (Obviously it’s written its own, B. Lee-friendly script, otherwise, where would we be? On an old donkey, I guess.)

Read the full article @FASTCOMPANY.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: